Hollow Pine Coffee Roasters

How the coffee club grew

Nine months of sales and coffee club sign-ups at a small coffee roaster. Scroll to begin.

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Revenue reached $54.2K in September

Up 41% vs January. Down 12% vs August.

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Coffee club members grew 3.1× since January

Coffee club members went from 410 in January to 1,270 in September, up 210%. It ended at its highest point.

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Revenue peaked in August; avg order value rose 12%

Revenue is highest for August ($61.3K), while avg order value is highest for September ($35.20).

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Avg order value rose 12% from January to September

Avg order value went from $31.50 in January to $35.20 in September, up 12%. It ended at its highest point.

Revenue reached $54.2K in SeptemberHOLLOW PINE COFFEE ROASTERSRevenue reached $54.2K in SeptemberRevenue, latest month$54.2KRevenue · September▲ 41% vs January▼ 12% vs AugustSource: company dataHollow Pine
Coffee club members grew 3.1× since JanuaryHOLLOW PINE COFFEE ROASTERSCoffee club members grew 3.1× since JanuaryCoffee club members by month, January–September05001,0001,500JanFebMarAprMayJunJulAugSep1,270Source: company dataHollow Pine
Revenue peaked in August; avg order value rose 12%HOLLOW PINE COFFEE ROASTERSRevenue peaked in August; avg order value rose 12%Revenue (bars) and avg order value (line) by monthRevenueAvg order value$0$20K$40K$60K$80K$0$10$20$30$40$61.3KJanFebMarAprMayJunJulAugSepSource: company dataHollow Pine
Avg order value rose 12% from January to SeptemberHOLLOW PINE COFFEE ROASTERSAvg order value rose 12% from January to SeptemberAvg order value by month, January–September$0$10$20$30$40JanFebMarAprMayJunJulAugSep$35.20Source: company dataHollow Pine